Hashtags work by using the “#” symbol followed by a keyword or phrase (no spaces) to categorize content on social media. When you add a hashtag to a post, it creates a clickable link that connects your content with other posts using the same tag, increasing its discoverability to users interested in that topic. This allows people to find new content and communities by either clicking a hashtag or using a platform’s search bar to find relevant topics, even if they don’t follow you. 

Allowing you to reach new people and grow your bottom line.